Leverage powerful selling tools that will help you grow your average ticket price by 10% or more. We’ll use a ropes course as an example. First, identify your core product, such as a standard admission for a ropes course. Then, identify additional services or products that customers tend to have interest in during their visit to the ropes course and add these items as related add-ons. Some example items include climbing gloves, go pro rental, t-shirt, or even a second activity or tour at a discounted price. Even if customers don’t purchase the upsell items at the time of booking, you are leveraging this marketing tool to turn ordinary merchandise into top of mind products that the customer will want when they visit.